10X board expanded, adding skill and diversity

10X Investments has appointed industry veteran Sonja De Bruyn as its new chairman, effective October 1, bulking up the board in support of the new management team.

De Bruyn is joined on the board by fellow financial services professional with deep industry knowledge Yvonne Maitin. The company also confirmed that Europe-based Kelly Ford, previously Chief Marketing Officer at German fintech N26, joined the board as a non-executive director earlier this year.

De Bruyn said that these combined additions to the board of 10X were “well timed as the company entered a new chapter of its incredible pioneering growth story”.

10X CEO Tobie van Heerden said: “These two high profile appointments, along with Kelly Ford, who was appointed to the Board in April, are a clear signal to the market of our intention to work with quality people with specialist skills and bring diversity to our board and 10X as an organisation.”

De Bruyn replaces Henk Beets as chairman. Beets was also acting CEO between the departure of 10X founder Steven Nathan and Van Heerden’s appointment.

Van Heerden added: “I am more than confident that the new chairman and board members will support our new executive team as we consolidate our strong existing platform and build new relationships as 10X continues its strong trajectory of expansion, both in terms of product suite and its target client base.”

The incoming chairman, De Bruyn, has worked in the finance and investment industry in South Africa and internationally for 24 years’ and has over 15 years’ experience as a Director of Companies, including of major listed corporations. As co-founder at Identity Partners and previously a partner at Ethos Private Equity, she has wide sector experience, including bringing more women and black professionals into the investment and private equity space.

Yvonne Maitin is founder and Chief Executive Officer at One Africa Capital, a black female-owned and managed private equity investment company, and Vice President at the Black Business Council.

“As 10X enters into a new growth phase,” Van Heerden added, “clients can rest assured that the company will continue to provide simple, transparent services and products that deliver industry-beating performance at a low cost.”

The content herein is provided as general information. It is not intended as nor does it constitute financial, tax, legal, investment, or other advice.
10X Investments (Pty) Ltd is an authorised Financial Services Provider #28250

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