The 10X Name


Our name comes from Andy Grove, former CEO of Intel. He describes a force that changes the fundamental rules of an industry as a 10X force, making it ten times harder for the existing players to compete. We thought the name appropriate, given that we are changing the fundamentals of the retirement fund industry. We pronounce it ten-ex, not ten times.

The information and answers supplied in this section do not constitute advice as defined by the Financial Advisory and Intermediary Services Act, 37 of 2002.


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